CUSD Leadership Team – Bond Update (10/23)

*The information on this website is part of the Yes On A campaign which can only be shared during off hours via personal channels (personal email, text, social media, etc).  Not included on this page is information from Kelly Avants.  Her resources are fact-based and can be shared using District resources.

Current Site Bond Team Focus

  • Meet with your Site Bond Team to get your social media plan in place for the week – see potential “cut and paste” posts below
  • Starting today, we are offering double points for our hashtag competition to anyone that posts a personal picture.  Ideas include:  a family photo in front of a Measure A yard sign, a photo of you holding your ballot that is marked Yes on A, etc.
  • We are tracking the number of ballots that have been received by Fresno County.  As of yesterday, they have received 30% of the ballots.
  • On Facebook, Like the YesonAClovisUnified page

Campaign Updates

  • We received the results from our tracking poll.  It’s going to be close!  Get out there and spread the word.  Only 11 days to go!
  • We are using the results from our tracking poll to get very strategic with our messaging.  We will start to see mailers specifically addressing senior citizens, homeowners, and democrats.
  • Strategic mailers are being sent to homeowners and retirees

Contest Leaderboard as of 10/23 (calculated by the number of REACTIONS and SHARES)

Division Leading School Posts
Elementary Fancher Creek

1540

Secondary Clovis East

1561

DO Complex DO Facilities

43

Social Media

Sample Post:

Why #YesOnA? It's simple: we can keep our schools and community strong without raising our taxes.

Looking for a place to submit your ballot? Find the nearest official Fresno County Elections dropbox by visiting http://bit.ly/cusddropbox

FB/Instagram Sharable Graphic

Campaign Themes

  • No change to your existing tax rate
  • Health & Safety Improvements
  • Protect Property Values
  • All money stays LOCAL
    • Local money.  Local jobs.
  • District Overcrowding (District wide vs. TBEC specific boundary changes)

Facts

  • Requires 55% passing rate
  • $335M Bond – which allows us to extend the current tax rate ($155 per $100k of assessed value)
  • All voting will be done by mail.  Ballots will begin being sent by October 5th.  They are due by November 3.

 

www.yes4ClovisUnified.org